E-commerce SEO that helps shoppers find your products

E-commerce SEO is different from blog SEO. Most of the value sits on collection and product pages, and most of the problems come from templates, filters, duplicate variants and thin product data.

We look at search visibility across your storefront and marketplaces together, so product information stays consistent wherever shoppers, search engines and AI assistants find it.

Who it's for

Stores with a real catalog whose collection and product pages aren't earning the organic visibility they should.

What e-commerce SEO covers

  • Technical foundations

    Crawlability, indexation, canonical tags, sitemaps, site speed and duplicate URLs created by filters or variants.

  • Collection pages

    Matching category pages to the way people actually search, with useful copy and clean internal linking.

  • Product pages

    Titles, descriptions, attributes and images that answer buying questions and describe the product clearly.

  • Structured data

    Product, breadcrumb and organization markup so search results can show accurate product details.

  • AI search readiness

    Complete, consistent product data that AI shopping tools can read, compare and recommend.

What you get

  • A technical SEO audit with prioritised fixes
  • Keyword-to-page mapping for collections and products
  • Template-level improvements, not one-off page edits
  • Content recommendations tied to buying intent

Every engagement follows the same rhythm: audit, plan, build, compound.

Common questions

Is SEO for Amazon the same as SEO for Shopify?
No. Amazon ranks listings inside its own marketplace; Shopify and Wix pages compete in Google. We plan each separately and keep product data consistent.
How long does SEO take?
Technical fixes can be done quickly, but search engines take time to re-crawl and re-evaluate pages. We set expectations per site.