Shopify conversion rate optimization

Many Shopify stores get traffic but not sales. The cause is usually friction: unclear value, slow pages, confusing variants, surprise costs or a cart that asks too much.

We review your Shopify store step by step, prioritise fixes by likely impact and build them directly in your theme.

Who it's for

Shopify stores with consistent traffic whose conversion rate hasn't moved.

Where we optimize your Shopify store

  • Homepage and landing pages

    A clear offer and route into the catalogue for new visitors.

  • Collections

    Filtering, sorting and merchandising that help people find the right product.

  • Product pages

    Images, copy, variant selectors, delivery and returns information.

  • Cart

    Cart drawer, upsells and shipping thresholds without clutter.

  • Checkout

    Payment options, trust signals and Shopify checkout settings.

What you get

  • A Shopify conversion audit
  • Prioritised hypotheses and test plan
  • Theme changes built and QA'd
  • Measurement of results after launch

Every engagement follows the same rhythm: audit, plan, build, compound.

Common questions

Can you change Shopify checkout?
What can be customised depends on your plan. Shopify Plus offers the most control; we work within your plan's limits.
Is this different from product page optimization?
Product pages are one part of CRO. Our product page page covers that work in depth.