Amazon conversion rate optimization
On Amazon, conversion affects everything: advertising efficiency, organic rank and profitability. A listing that converts poorly makes every other effort more expensive.
Amazon CRO looks at why shoppers view a listing and leave, and addresses the causes one by one.
Who it's for
Sellers with healthy traffic to their listings but a low unit session percentage.
What influences conversion on Amazon
Main image and title
The click decision in search results and the first impression on the page.
Image stack
Scale, lifestyle, infographic and comparison images that answer questions quickly.
Price and offer presentation
Coupons, deals and value framing against competing listings.
Reviews and questions
Addressing recurring concerns in content and product decisions.
A+ Content
Below-the-fold detail that reassures hesitant shoppers.
What you get
- A conversion review of priority ASINs
- Image and copy recommendations
- Split tests using Amazon's experiment tools where eligible
- Before-and-after tracking of unit session percentage
Every engagement follows the same rhythm: audit, plan, build, compound.
Common questions
- Can we test changes on Amazon?
- Brand Registry sellers with enough traffic can use Amazon's Manage Your Experiments tool for certain content.
- How is this different from Shopify CRO?
- On Amazon you work within a fixed page template, so the levers are content, images, offer and reviews rather than layout.