Amazon Brand Store optimization
An Amazon Brand Store is your own space inside the marketplace. Done well, it helps shoppers explore your range and gives Sponsored Brands campaigns a better destination.
We structure the store around how customers shop your category, not around your internal catalogue.
Who it's for
Brands with a basic or outdated Brand Store, or a range large enough that shoppers need help navigating it.
What we improve in your Brand Store
Page structure
Clear pages by category, use case or collection.
Navigation
Labels shoppers understand at a glance.
Hero and best-sellers
Leading with the products most likely to convert new visitors.
Advertising destinations
Store pages built to receive Sponsored Brands and external traffic.
Brand consistency
Visuals and messaging aligned with your A+ Content and website.
What you get
- A store structure and page map
- Design briefs or finished store pages
- Tagged links for external traffic
- A review of store insights after launch
Every engagement follows the same rhythm: audit, plan, build, compound.
Common questions
- Is a Brand Store the same as a storefront?
- Amazon calls it a Brand Store; many sellers call it a storefront. It's available to Brand Registry sellers.
- Should we send ads to the store or to listings?
- It depends on the goal. Discovery campaigns often suit store pages; single-product intent suits listings.