Amazon PPC management built around profitability
Amazon advertising can grow a brand quickly or quietly drain its margin. The difference is usually structure: clear campaign goals, controlled match types and regular search term review.
We manage Amazon Ads as part of your wider marketplace strategy, so ad spend supports organic ranking, product launches and profitable growth.
Who it's for
Sellers spending on Amazon Ads without clear visibility into what is profitable.
How we manage Amazon PPC
Campaign architecture
Separating research, performance and brand defence campaigns so each has a clear job.
Search term management
Promoting converting terms and adding negatives to stop wasted spend.
Bidding and budgets
Adjusting bids and budgets against target cost of sale and product margin.
Ad formats
Using Sponsored Products, Sponsored Brands and Sponsored Display where each fits.
Listing readiness
Making sure the listing converts before we scale spend on it.
What you get
- An advertising account audit
- A restructured campaign plan
- Ongoing optimisation and search term reviews
- Reporting on spend, sales and advertising cost of sale
Every engagement follows the same rhythm: audit, plan, build, compound.
Common questions
- What should our ACoS be?
- It depends on your margin and goals. A launch and a mature product need different targets; we set them with you.
- Do you manage Amazon DSP?
- Tell us your goals on the first call and we'll recommend whether DSP makes sense for your brand.